INGREDIENTS

From the outset, our goal was to design an effective, fresh and luxurious shampoo that delivered on dandruff control as much as it did scent, texture and touch. We engaged one of Australia’s top GMP (Good Manufacturing Practice) certified chemists to produce a cruelty and toxic-free formula that was revised nine times before we arrived at our final product.

Over the two year period we trialled various active and natural ingredients - aimed at controlling fungus levels in the scalp - with a priority placed on colour, smell, viscosity, dispersal, lather, scalp invigoration and, of course, effectiveness. These formulations were trialled on males and females with specific importance placed on how they coated and nourished longer, thicker hair.

With 2-in-1 products lacking the ability to perform either role sufficiently we also designed a conditioner to restore moisture following our shampoo. The formula is complementary to the shampoo, carrying across the same scent and essential oils but replaces active dandruff control ingredients with oils, butters and proteins designed to reinvigorate the hair and scalp.

Originally, we tested only natural ingredients but didn't achieve the desired performance. We went back to the drawing board, and after comparing research on the efficacy (effectiveness) and benefits of popular antifungal ingredients; namely, Piroctone Olamine (PO), Ketoconazole and Zinc Pyrithione settled on the superior Piroctone Olamine. 

Piroctone Olamine was found to be more effective in cleansing the scalp and, at the same time, increased hair volume, and provided hair conditioning advantages. After testing it alongside Zinc Gluconate and Fucus Vesiculosus Extract – and achieving amazing results in a little over six weeks – we settled on our shampoo formulation for launch.

As you can read from our products reviews, customers are loving it.

PIROCTONE OLAMINE – When we began developing our shampoo we tested natural formulations that relied solely on Menthol and Zinc Gluconate deciding, ultimately, that it didn't perform to the level we desired. We added 1% Piroctone Olamine to our existing active Zinc Gluconate, to ensure REIN customers had the most effective formula we were legally allowed to sell.

FUCUS VESICULOSUS EXTRACT – Throughout the process we sought inspiration from the restorative power of the ocean, tapping into the regenerative nature of seaweed. Fucus Vesiculosus Extract (aka Sea Oak, Bladderwrack) is naturally antibacterial and acts as superfood for your hair, fuelling hydration, and stimulating growth.

MANDARIN EO – Known to be one of the most calming essential oils, Mandarin EO has the ability to reduce irritated skin by preventing bacterial and fungal development. It also boasts circulatory benefits while cleansing oily hair, improving volume and bounce, as well as creating enviable shine.

CEDARWOOD EO – Cedarwood oil possesses anti-fungal, anti-microbal and anti-inflammatory properties to treat and soothe scalp conditions while aiding scalp circulation, and promoting hair regrowth.

SHAMPOO INCI

Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Piroctone Olamine, Glycol Distearate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glycerin, Juniperus Virginiana (Cedarwood) Wood Oil, Menthol, Cetrimonium Chloride, Disodium EDTA, Citrus Nobilis (Mandarin) Peel Oil, Sodium Hydroxide, Zinc Gluconate, Guar Hydroxypropyltrimonium Chloride, Fucus Vesiculosus (Bladderwrack) Extract, Dehydroacetic Acid, Benzyl Alcohol, Sodium Chloride

CONDITIONER INCI

Aqua, Cetearyl Alcohol, Isoamyl Laurate, Cetrimonium Chloride, Behentrimonium Chloride, Glycerin, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Gluten, Ricinus Communis (Castor) Seed Oil, Prunus amygdalus dulcis (almond) oil, Cetyl Alcohol, Butyrospermum Parkii (Shea) Butter, Panthenol, Juniperus Virginiana (Cedarwood) Wood Oil, Menthol, Citrus Nobilis (Mandarin) Peel Oil, Zinc Gluconate, Fucus Vesiculosus (Bladderwrack) Extract, Sodium Hydroxide, Dehydroacetic Acid, Benzyl Alcohol