Company

How your scalp reacts to the presence of Malassezia fungi, unfortunately, isn't up to you. Thankfully, treating it is. 

Until now, reining in dandruff has meant stocking your shower with a cheap, mass-produced product delivered in an unsightly bottle splattered with data and gratuitous ingredients, efficacy statements, and untested timelines. Not only are these products unpleasing to the eye, but the formulas within the bottle contain unnatural colours, offensive scents and contain a plethora of toxic chemicals such as methylisothiazolinone, selenium sulfide, and sulphates to increase lather. 

Additionally, these products can be embarrassing, compounding the fact that dandruff is, arguably, more a social and psychological problem than a medical one. Out of necessity, dandruff sufferers have been forced to buy these inferior products because there is no effective, visually appealing alternative - until now. Seeing as there was nothing on the market that we wanted to display in our bathrooms, we decided it was time to reinvent the category. 

Introducing REIN. 

REIN is an anti-dandruff shampoo and conditioner made for discerning consumers who value both performance and aesthetics. REIN utilises effective anti-dandruff ingredients alongside natural extracts and oils to deliver a luxurious and hydrating formula alongside an invigorating maritime scent. Our conditioner shares the shampoo’s key ingredients but introduces an arsenal of butters and emollients to moisturise and repair hair.

Delivered in a striking minimalist vessel with no reference to the product’s core function, we designed REIN to feature proudly in users' homes.